WHAT
Welcome to a brand new concept in poker media. UNDER THE GUN is a DVD, inserted in the front
cover of a perfect-bound print magazine, supported and supplemented by an outstanding website.
The DVD houses a revolution in the way poker is presented to the public. Respectful of the game
and its history, but with an air of fun and familiarity, UTG truly gets inside the world of
professional poker. Feature segments that go beyond just sit-down interviews with the game's
biggest names, up-and-coming players and poker playing celebrities, visually enhanced creative
instruction, behind the scenes looks at high-end tournaments, events and news create entertaining
poker coverage you can’t find anywhere else.
More than just a carrying case for the DVD, the print magazine takes a unique visual look at
professional poker with photos and editorial content from some of the most talented creative
professionals in the industry.
The UNDERTHEGUNMAG.COM website is an extension of our print and DVD work. The site will house
bonus articles and extended video segments not available anywhere else, providing access to millions
of poker enthusiasts around the world who don’t have the chance to pick up our physical product.
WHEN
The premiere issue of UNDER THE GUN released in July 2007 at the World Series of Poker Main
Event. A new magazine will follow every two months.
WHY
The most interesting part of poker gets the least amount of coverage. UTG is focused on providing
compelling and unique coverage of the lifestyles surrounding poker's top professionals, rising stars
and the poker industry.